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The £1.8M Plan: Our 5-Year Vision for Financial Sustainability

January 09, 20264 min read

“It's time to rediscover your light.” - Fran Wilson

Introduction:

At Purify - Hub of Hope, we’re not just building a charity; we’re building a sustainable, long-term solution to the UK’s mental health crisis. Our vision is bold: to create a nationwide network of support that is not only impactful but also financially resilient.

Many people ask, “How will you make this last?” Today, we want to answer that question with complete transparency. We want to show you our 5-year plan to not only reach thousands of people but to build a financially sustainable organisation with a cumulative surplus of £1.83 million by the end of 2030.

This isn’t just a dream. It’s a data-driven, strategic plan.

From a Single Van to a National Network

 Our journey is designed in two distinct phases, each building on the success of the last.

Phase 1: Mission Possible (2026) - The Foundation

It all starts with one van, one journey, and one mission: to travel the UK, start conversations, gather data, and build the community that will become the bedrock of Purify.

This year isn’t just about outreach; it’s about building a scalable, replicable model. We will engage with over 22,500 people and recruit our first 1,125 members, all while generating the initial income streams that will fund our future.

Phase 2: The Hubs (2027-2030) - The Impact

With the data and community from Mission Possible, we will launch our first permanent Hub of Hope in Somerset in 2027. This is where our vision comes to life.

This first hub will be our proof of concept, a blueprint for a holistic mental wellness centre that integrates one-to-one counselling, group support, physical wellness, and community connection under one roof. From there, we expand, opening hubs in key regions across the UK, creating a network of hope that transforms lives on a national scale.


Our Diversified Financial Model

Financial sustainability for a charity means not relying on a single source of income. Our model is built on a diverse portfolio of revenue streams, each playing a crucial role in our growth.

  1. LiveGood Partnership: Our innovative partnership with LiveGood provides a recurring, scalable income stream, generational wealth for the organisation and it’s members, while offering our community access to affordable health products that are fully certified. This is the engine of our financial model.

  2. Crowdfunding: The initial push for Mission Possible and the first wellbeing hub will be powered by the generosity of the public, building a community of founding supporters.

  3. Grants & Trusts: We will actively seek funding from charitable trusts and foundations that align with our mission to support mental health, wellness, and community development.

  4. Corporate Sponsorships: We offer businesses a unique opportunity to align their brand with a vital cause, gaining national exposure while making a tangible social impact.

  5. Community Fundraising: From local bake sales to sponsored challenges, we will empower our community to become active fundraisers and advocates for our mission.


The Numbers: Our 5-Year Financial Projections

Transparency is one of our core values. Here is a top-level look at our financial projections from 2026 to 2030. This is the £1.8M plan.

Financial Metric 2026 (Year 1) 2027 (Year 2) 2028 (Year 3) 2029 (Year 4) 2030 (Year 5)

Total Revenue £73,125 £320,000 £780,000 £1,270,000 £1,790,000

Total Expenditure £68,500 £250,000 £550,000 £900,000 £1,250,000

Annual Surplus £4,625 £70,000 £230,000 £370,000 £540,000

Cumulative Surplus £4,625 £74,625 £304,625 £674,625 £1,834,625

Members Served 1,125 2,500 5,000 8,000 12,000

Purify Roadmap

As you can see, our model is designed for sustainable growth. We operate with a healthy surplus each year, allowing us to reinvest in expanding our services, opening new hubs, and ensuring we have the reserves to weather any storm. That £1.83 million cumulative surplus is our guarantee of long-term stability.


Why This Matters: Beyond the Numbers

A financial plan isn’t just about spreadsheets; it’s about people. This £1.8M plan is the engine that will allow us to:

  • Serve 12,000 members across the UK by 2030.

  • Open 3 permanent Hubs of Hope, creating safe, welcoming spaces for thousands.

  • Create dozens of jobs for therapists, wellness experts, and community leaders.

  • Provide millions of hours of support, connection, and care.

  • Build a lasting legacy of hope and transformation that will continue for decades to come.

We believe that to solve a problem as big as the UK’s mental health crisis, you need a vision that is not only hopeful but also viable. You need a plan that is not only ambitious but also achievable.

This is our plan. This is our promise.


Join Us on the Journey

Building a financially sustainable charity is a community effort. Whether you’re an individual who can donate £10, a business looking for a meaningful partnership, or a grant-maker searching for an impactful investment, there is a place for you in this vision.

Help us build a future where no one has to face their struggles alone. Help us build a future that lasts.

Donate Now to Fuel Our Mission

#PurifyHubOfHope #FinancialSustainability #MentalHealthUK #MissionPossible

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Fran Wilson

Purify founder, Fran Wilson

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We are committed to guiding you on your journey to wellness. Whether you’re looking to build mental & emotional strength, resilience or find inner peace and joy, we offer a supportive community to help you rediscover your light.

Purify - Hub of Hope is a Charitable Incorporated Organisation (CIO). Reg Charity No: Pending

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