Our Story

The Founder's Journey: From Darkness To Light

Purify was born not in a boardroom, but in the crucible of personal crisis. Our founder, Mr Fran Wilson, spent 25 years in a successful engineering career, but beneath the surface, a sense of emptiness grew. A series of devastating life events in 2025 - the loss of his biological mother to Motor Neurone Disease, a broken child maintenance system that pushed him to the financial brink, and the crushing weight of an unfulfilling career - led him to a breaking point.

 

One day, driving to a men’s mental health support group, the pain became so unbearable that he considered ending it all. In that moment of profound darkness, a flicker of light appeared: the realisation that he had to change, not just for himself, but for the thousands of others who felt just as lost and alone. He walked away from his career, his security, and everything he knew, to answer a single, life-altering question: How can we create a world where no one has to face their darkest moments alone?

 

That question is the heart of Purify. It is a mission forged in lived experience, driven by a deep understanding of the gaps in our mental health system, and fueled by an unwavering belief in the power of community and hope. Fran’s journey from a place of despair to one of purpose is the story of Purify - a story of rediscovering your light, and then dedicating your life to helping others find theirs.

Our Mission, Vision & Values

Our Mission

To empower and heal families with the holistic tools, resources, and compassionate support needed to prevent suicide, overcome crisis, purify the mind and body, and build resilient, healthy lives filled with hope, connection, and the freedom to flourish.

Our Vision

A world where no family loses a loved one to suicide, where every person has access to holistic support and the freedom to live a life filled with hope, health, happiness, and unlimited potential.

Our Values

Hope

We believe in the possibility of a brighter future for everyone.

Loving Community

We believe that connection, filled with love and support is the antidote to isolation.

Empowerment

We provide the tools and guidance for individuals to take control of their own journey.

Holistic Wellbeing

We believe in treating the whole person - mind, body and future.

Integrity

We operate with transparency, honesty, and an unwavering commitment to the people we serve.

Purpose

We believe in guiding individuals to discover and pursue their unique life purpose.

Why Purify Exists

We exist because the current system is broken. Mental health support is often fragmented, inaccessible and focused on crisis management rather than prevention and holistic care. Two hours of support a week or waiting six months for appointments isn't enough when you're struggling 24/7. Financial stress, a major trigger for mental health issues is rarely addressed. Physical health is often treated as separate from mental health.

Fill The Gaps YOU Need

Purify exists to fill these gaps. We are not just another mental health charity; we are a complete ecosystem for wellbeing. We combine mental health support, physical wellness, and financial opportunity into one seamless, accessible and affordable model.

Go Beyond Surviving

We exist to move beyond just surviving, and to empower people to truely thrive, living out their purpose and calling.

How We Help

Our Holistic Approach

We believe that true wellbeing comes from addressing every aspect of our lives. Our unique holistic model is built on four pillars. By addressing these four areas together, we will help people build a foundation for lasting wellness.

SELF

This is our mental and emotional wellbeing. Purify believes in providing professional counselling (one-on-one & family), peer support groups, and therapeutic activities such as yoga, meditation, breathwork. This resets our nervous system and heals the mind.

HEALTH

This covers our physical health, nutrition and our mobility. Purify believes in providing the best health, recognising that the body and mind are intrinsically linked. This includes the best value nutritions supplements on the planet. Staying active with sports & fitness facilities is key.

SOCIAL

Purify believes in connection with each other, giving people the space to connect with other like-minded individuals, going on a journey of self-discovery and self-reflection together. Isolation and social anxiety are another area that we remove. You are not alone.

WEALTH

Purify believes in creating long-term generational wealth that includes; assets, cashflow, a residual & passive income from a selling system. That's why we create opportunities to generate income (through our partners, MWR Life & LiveGood), giving joy and reducing financial stress.

Mission Possible Roadshow

Suicide Prevention

Our aim is to travel to all four corners of the UK and everywhere in between in a motorhome to bring hope to communities in crisis and prevent suicide - One conversation at a time.

Our Impact

Projected Outcomes

(By 2030)

Engagement

Engage with over 22,500 people through our Mission Possible roadshow.

National Community

Build a community of over 12,000 members across three Hubs.

Peer Support

Deliver over 50,000 hours of one-on-one and group support.

Transformation

Help 100% of our members report a significant improvement in their mental wellbeing.

Social Value

Create over £1.8 million in social value through improved health outcomes and reduced reliance on crisis services.

Opportunities

Create dozens of jobs for therapists, wellness experts, and community leaders, as well as volunteers.

Meet Our Purify Team

Matt Ring

Trustee

Dan Ging

Trustee

Fran Wilson

Founder

We are committed to guiding you on your journey to wellness. Whether you’re looking to build mental & emotional strength, resilience or find inner peace and joy, we offer a supportive community to help you rediscover your light.

Purify - Hub of Hope is a Charitable Incorporated Organisation (CIO). Reg Charity No: Pending

© Purify - Hub of Hope. 2026. All Rights Reserved.